Our most innovative school video to date is for Springfield school in Portsmouth. Our brief for the new animated school video for Springfield was to make it student-focused, and to get across the forward-looking ethos of the school. Our concept was to combine unscripted student interviews with green screen live action and animation to produce an innovative, informative and fun film that people won’t forget. At the core of our concept for this video was an idea that is also at the centre of a large wall graphic we created a couple of years before in the reception area of Springfield school. Both the wall and the film are based on the quote: ‘The future depends on what you do today‘, which is both a call to action to students make the most of their time at school, but also the simple philosophy that a good future for our world requires an understanding of the past as well as effort and planning in the present. At the end of the video, all the stars of the film speak briefly about their ambitions for the future. Their confidence, eloquence and enthusiasm is as good an advert for the school as any other measure. The headteacher, Ms Spivey, also speaks about her philosophy for the school. Toop Studio have worked with Springfield for many years. As well as having rebranded the school, we designed and installed a large wall graphic in their reception area. ‘The team and I are really pleased with the film and I’m optimistic that it will do exactly what we intended – i.e. ‘capture’ the essence of what we are about at the school and promote this in a very positive and innovative way to the community.’ Sara Spivey, Our blog article: The Making-of a School Prospectus Video.Animated School Video – Springfield School
Animated School Video – Springfield School
Live action and animation
The future depends on what you do today
Other Toop Studio projects for Springfield School
The Client’s Response
Headteacher, Springfield SchoolRelated Links