Smokeys was an American-style ‘Brunch & BBQ’ restaurant on Brighton seafront, which opened in 2013. We were commissioned to come up with the restaurant identity, including the name, logo, signage and marketing materials.
The logo was derived from classic retro barbecue signage typical in Texas USA, with a touch of Californian ‘surf’. The colour palette and textures used reflect the hand-made locally sourced food.
We also created a brand image library by editing and collaging royalty free images which tell the story of the food. Our work covered everything from the design of their responsive website (built by Creative Impact), printed promotional flyers to the interior design of the bar and the staff t-shirts.
The Client’s Response
‘New business, new brand, new website. Expertly designed and developed from back story to implementation’