Video with Animation: Georganics

Video with animation combining footage with stop motion for oral care company Georganics. This film communicates the company’s core values.
See more of Toop Studio’s video production work.

Video with Animation - Georganics - screenshot 01, frame from stop motion animation, mint leaves logo - Toop Studio
Video with Animation - Georganics - screenshot 03. frame from stop motion animation showing words being revealed on pieces of paper - Toop Studio
Video with Animation - Georganics - screenshot 05, split screen, person holding halved coconut on left, organic coconut oil on right - Toop Studio
Video with Animation - Georganics - screenshot 07 toothpaste factory - Toop Studio
Video with Animation - Georganics - screenshot 09 Customer opening a box of products- Toop Studio
Video with Animation - Georganics - screenshot 11 Zero to Landfill customer writing on envelope- Toop Studio
Video with Animation - Georganics - screenshot 15 split screen Vegan logo on packaging on left happy customer on right - Toop Studio
Video with Animation - Georganics - screenshot 02 Split screen Georganics toothpaste jar on left Rainforest on right - Toop Studio
Video with Animation - Georganics - screenshot 04 Coconut plantation - Toop Studio
Video with Animation - Georganics - screenshot 06 split screen, barrel of peppermint essential oil of left, fresh peppermint leaves on right- Toop Studio
Video with Animation - Georganics - screenshot 08 frame from stop motion animation, still life of plants with a tin globe- Toop Studio
Video with Animation - Georganics - screenshot 10 person reusing a georganics glass jar by filling with bay leaves- Toop Studio
Video with Animation - Georganics - screenshot 12, frame from stop motion animation, toothpaste tablets in the shape of a heart surrounded by mint leaves - Toop Studio
Video with Animation - Georganics - screenshot 16, frame from stop motion animation, Georganics products in kraft boxes - Toop Studio

The Brief for the Video

Georganics is an English manufacturer of natural and zero waste oral care products. It started in South London in 2014, moving to the West Sussex countryside in 2016. Their core values can be summarised in 3 words: Natural, Sustainable and Conscientious.

Toop Studio’s brief was to produce, direct and shoot a marketing video with animation to communicate the values of the company.

The Outcome

Our approach was to use a split-screen device throughout to compare and contrast the source ingredients with the production process and final products in order to tell the story visually and efficiently. We produced a selection of stop motion animations to communicate some of the more abstract concepts such as the idea of looking after the planet or the concept of ethical business practice.

The Client’s Response

‘perfect’

Alessandro Rocchi

Founder of Georganics

Georganics website

Related Work

 

Animated school video - thumbnail
Christmas decoration bird with sequins