Georganics is an English manufacturer of natural and zero waste oral care products. It started in South London in 2014, moving to the West Sussex countryside in 2016. Their core values can be summarised in 3 words: Natural, Sustainable and Conscientious. Toop Studio’s brief was to produce, direct and shoot a marketing video with animation to communicate the values of the company. Our approach was to use a split-screen device throughout to compare and contrast the source ingredients with the production process and final products in order to tell the story visually and efficiently. We produced a selection of stop motion animations to communicate some of the more abstract concepts such as the idea of looking after the planet or the concept of ethical business practice. ‘perfect’ Alessandro Rocchi Founder of Georganics
Video with Animation: Georganics
Video with Animation for Georganics
The Brief
The Outcome
The Client’s Response
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