Georganics – Toothpaste Packaging Design
About Georganics
Georganics Toothpaste Packaging Design focuses on presenting a high-end organic oral care brand to a wider audience. The company creates natural, sustainably sourced toothpastes for everyday use. Their formulations avoid artificial ingredients, so the products remain effective, safe, and environmentally conscious.
The brand is known for its minimalist, sustainable packaging. As a result, it appeals to consumers who value both aesthetics and ethics.
Find out more at Georganics.
The Design Brief
Toop Studio was commissioned to design toothpaste packaging across two new tube ranges: Fluoride and Fluoride Free. Each range includes multiple flavours, including a dedicated kids’ option. These tubes complement Georganics’ existing jar range, creating a cohesive, expanded portfolio.
The brief focused on refreshing the visual identity for the tubes. The client wanted a bolder colour palette and modern layouts while maintaining the brand’s premium organic feel. The tubes are made from aluminium, and fully recyclable, aligning with Georganics’ eco-friendly values.
Another key requirement was to clearly differentiate the Fluoride and Fluoride Free ranges in a retail environment. At the same time, the kids’ range needed its own identity to improve recognition and shelf appeal.
Design Outcomes
We developed two new tube ranges: Fluoride and Fluoride Free, each with three variants:
- Fluoride: Fresh Mint, Activated Charcoal, Strawberry (Kids)
- Fluoride Free: Fresh Mint, Fennel, Strawberry (Kids)
Each tube uses bold colour, clean layouts, and clear hierarchy to improve shelf impact. In addition, a 45º diagonal stripe on the Fluoride Free range signals the absence of fluoride at a glance. As a result, customers can quickly distinguish between the two lines.
To create a consistent retail system, we extended the tube designs across outer boxes. Meanwhile, the Geokids sub-brand introduces a Beaver character and logo, which carries through to products such as an electric toothbrush and a tube squeezer.
Alongside this, Toop Studio designed the original jar packaging several years ago, which remains part of the wider range. For this project, we introduced a new Strawberry jar label that bridges the old and new systems. This approach keeps the range cohesive while allowing the updated tubes to lead the visual direction.
The Client’s Response
‘We have been working with Shadric for many years now and have always been absolutely pleased with our collaboration. There is complete trust between us, and Shadric perfectly understands our expectations when it comes to design work. I would recommend him without hesitation’
Stéphanie Brassinne
Director, Georganics
