Toop Studio helps clients in Brighton, East Sussex, and internationally build distinctive and recognisable brands.
With over twenty five years of experience, we create logos, design visual identity systems, and develop brand guidelines that ensure every aspect of your brand is consistent and professional.
From startups to new products, Toop Studio helps create distinctive brand names that are memorable, market-ready, and aligned with your brand strategy.
Working with marketing and SEO colleagues, we combine creativity with practical considerations to develop names that resonate with your audience.
3 examples of our brand naming work:
Zerolla – brand name
Bert’s Homestore – strapline: “Fabulous Things”
Smokeys Brighton – restaurant name
Few design decisions matter more than a logo, which establishes how a company, school or project is seen and remembered.
At Toop Studio, we focus on clarity, distinctiveness and longevity. Each logo is designed to work across different contexts, from signage to social media, while remaining true to the brand.
3 examples of our logo work:
Tournay-Godfrey – Engineering company
Varndean School – Brighton School
Triggernometry – British Podcast
Distinctive typography is a key ingredient in a recognisable brand.
We take care to select and customise typefaces so they suit each project. Every font is considered for its role — in logos, headlines, straplines and body text — whether in print or on screen.
3 examples of our typography work:
Seawhite – Art pad product range
Gorgeous PR – Branding
Will Page – Music packaging
Colour is one of the most powerful elements of a brand identity, shaping perception and creating recognition.
At Toop Studio, we take a thoughtful approach to selecting and testing colours, developing palettes that are distinctive and instantly recognisable, while giving the brand the flexibility to work across print, digital and environmental applications.
3 branding projects that highlight our use of colour:
Illustration can give a brand its own voice, adding character and distinction across packaging, marketing and digital platforms. At Toop Studio, we craft bespoke illustrations that feel natural to each brand, helping it stand out while adding narrative depth and personality.
2 examples of our bespoke illustration work:
Photography and video bring the story to life in real-world contexts. We art-direct shoots with care, shaping every element, from composition and lighting to styling, so that every image and frame reflects the brand’s character and resonates with its audience.
2 examples of our art direction:
Once a brand identity is established, it needs to be documented clearly so it can be applied consistently across all touchpoints, whether in-house or by future collaborators.
At Toop Studio, we create guidelines with clear layouts and explanations that make the rules easy to follow. We’ve worked on documents for global brands such as Arup, Boots and Unilever, as well as for small businesses and schools, helping ensure every application of the identity remains faithful and effective.
Toop Studio
4 Croft Road, Brighton, East Sussex, BN1 5JJ
Toop Studio : Brighton Graphic Designer | Branding | Graphic Design | Illustration
Independent Brighton graphic designer & illustrator Shadric Toop. Services include branding, graphic design, illustration, packaging design, video & wall graphics.
© Toop Studio Ltd | Registered office as above | Company number: 4039799 | Shadric Toop’s illustration website: shadrictoop.com
