Packaging Design – Georganics

Packaging Design – Georganics – Zero Waste Packaging

The Brief

Georganics is an English manufacturer of natural and zero waste oral care products. It started in South London in 2014, moving to the West Sussex countryside in 2016. Their core values can be summarised in 3 words: Natural, Sustainable and Conscientious.

When it came to updating their zero-waste packaging design in 2018, they contacted us with a brief to update all their product labels and design new kraft card inners and outers for their entire range.

The Outcome

We began by improving the brand hierarchy on their product labels, allowing more prominence to the Georganics wordmark across the range.

Next, we developed a set of hand-drawn assets including illustrations of each product, a graphic pattern for each product flavour, visual product-use directions for each product type and a set of descriptive value-based icons to communicate ‘zero waste’, ‘plastic-free’, ‘cruelty-free’ etc.

With this new visual language in place, we then designed a new set of cartons for every product, which was printed on compostable brown Kraft board. We also designed a ‘hero’ pattern, taking inspiration from a growing plant that incorporates all their key product types. This pattern was then used in various packaging and marketing situations such as the inside of their mailing boxes, product catalogue cover, exhibition stand and a vehicle wrap.

Alongside designing their zero-waste packaging and marketing material, we also consult on various three-dimensional design issues such as the shape of their new beech toothbrushes or the design of cardboard furniture for their exhibition stand.

The Client’s Response

‘Working with Shadric has had a huge impact on the quality of our branding – by improving all aspects of packaging design, digital illustrations and marketing materials. Each work commissioned is always delivered combining great style and effective design, with plenty of thought process behind each job.’

Alessandro Rocchi
Partner, Georganics Ltd

Georganics website