We were commissioned by the agency Caburn Hope to design a visual identity and various communication materials, to help launch a flexible benefits programme for their client O2.
The Design
Our work involved first developing a visual identity for the programme. We came up with a white butterfly to represent the employee, and flowers to represent the various benefits on offer – all set in a stylised ‘O2 Landscape’. This enabled us to tell the story of the benefits programme in an engaging way.
We then produced designs for an information pack, including a folder and CD-ROM, as well as various online materials. The animation shown above was used on the O2 Total Rewards website, and on plasma screens in the O2 offices (without the audio).