Identity, animation & communications materials We were commissioned by the agency Caburn Hope to design a visual identity and various communication materials, to help launch a flexible benefits programme for their client O2. Our work involved first developing a visual identity for the programme. We came up with a white butterfly to represent the employee, and flowers to represent the various benefits on offer – all set in a stylised ‘O2 Landscape’. This enabled us to tell the story of the benefits programme in an engaging way. We then produced designs for an information pack, including a folder and CD-ROM, as well as various online materials. The animation shown above was used on the O2 Total Rewards website, and on plasma screens in the O2 offices (without the audio). O2 identity & animation design credits:
O2 Flexible Benefits Programme identity & animation
O2 Flexible Benefits Programme
The Brief
The Design
Design: Shadric Toop
Animation: John Davision
Project management: Caburn HopeRelated Work
