Zerolla – Branding & Packaging
Zerolla Brand Identity
Zerolla, a new oral care company that launched in 2023, wanted to create a brand identity that appealed to the growing eco-conscious market. They partnered with Toop Studio, who came up with the brand name “Zerolla” and created a quirky and eye-catching set of designs, based on hand-drawn illustrations and patterns.
The name “Zerolla” is a combination of the word “zero” and the Latin word “olla”, which means “container”. This references the company’s commitment to minimizing the environmental impact of its sustainable packaging.
Zerolla Packaging
We created bold and colourful packaging designs for Zerolla, using strong patterns and suggested the use of dry humour inspired by Oatley.
The Client’s Response
‘I’m really happy with what we have done. Big thank you.’
Alessandro Rocchi
Owner, Zerolla
