Paper Engineered Flyer Design
The Brief
Caburn Hope, a marketing and communications agency based in Lewes (1995–2021), commissioned us to create an eye-catching, interactive flyer for one of their clients. The goal was to effectively communicate the advantages of a wireless hotspot service in a way that would immediately capture attention and leave a lasting impression. The challenge was to develop a tactile, engaging design that reinforced the core message of transitioning from wired to wireless connectivity.
The Outcome
We devised two distinct paper-engineered flyer concepts, each offering a unique approach to storytelling through print. One design was sleek and cost-effective, ensuring broad distribution without compromising impact, while the other was more intricate, using complex folds and die-cuts to enhance engagement. Both variations illustrated the same narrative—characters physically breaking free from their tangled wires and stepping into a new world of seamless, wireless internet freedom.
By incorporating movement and dimensionality, the designs transformed a standard promotional leaflet into an interactive, memorable piece of print communication, demonstrating the power of creative paper mechanics in marketing collateral.
Paper-engineering & design by Shadric Toop
Illustration by John Davison.
The Client’s Response
‘Shadric has the unique ability to consistently fuse creative concepts and captivating design that is strategically relevant, innovative and engaging. He can absorb a complex brief and bring it to life on time, on brand and on budget without compromising on quality and impact – a truly valuable trait to own!’
Christopher Hopkins
Managing Director at Caburn Hope
Caburn Hope, a UK-based employee communications agency founded in 1993, was acquired by Buck in May 2021. Subsequently, in April 2024, Caburn Hope became part of Gallagher’s Communication Consulting practice.
