Sales Brochure Design & Print Ad – Penguin Books
B2B sales brochure design and a supporting trade-press advertising campaign for the sales promotion arm of Penguin Books. The brief was to communicate key messages to corporate buyers in a way that felt memorable, engaging and unmistakably “Penguin”.
To cut through typical corporate communications, we used humour as the central device — featuring real penguins and visual puns throughout the campaign. One example was a penguin inside a fridge, used to highlight the long shelf life of promotional books. This light, playful approach helped make the materials stand out while still delivering clear commercial messaging.
The design made prominent use of Penguin’s iconic orange, ensuring immediate brand recognition across both the brochure and the print advertising.
