Hotel Branding – Granville Hotel Brighton

Granville Hotel Brighton brochure designed by Toop Studio
Granville hotel business card
Granville Hotel Brighton logo designed by Toop Studio
Granville hotel brochures featuring an illustration of Brighton seafront on the front covers
Dadu restaurant asian food business cards designed by Shadric Toop
Dadu restaurant cocktail drinks menu designed by Toop Studio

Hotel Branding – Granville Hotel Brighton – Brand Identity

The Brief

The Granville is a boutique hotel in Brighton. The brief was to redesign the hotel branding, including the logo and colour palette.

When designing the visual identity, we were asked to consider the hotel’s USPs: the hotel’s convenient central location on Brighton Seafront, and the fact that each room is individually themed.

Our Design

We based the design on the façade of the building, hinting at the themed rooms by the use of different colours in the windows. The logo mark was designed be used in the context of an extended facade illustration of Brighton Seafront. Inside the brochure and on the website we annotated this facade illustration to show out-of-town customers more about the location and the attractions of the area.

Dadu Restaurant

The owners of the Granville also requested an identity for their Asian influenced basement restaurant and cocktail bar, Dadu. The design for the Dadu logo was based on a sun rising in the east (hinting at the eastern cuisine). The look was designed to be different from the hotel branding, as the two businesses were to be kept separate.

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