Bert's Homestore - Brand Refresh
Established in 2005, Bert’s Homestore sells a vibrant and inspired mix of cookware, home accessories, gifts and retro toys from three stores around our home city of Brighton & Hove. A couple of years ago we spent a few months working with them on a brand refresh.
We liked some of the elements to the Bert’s brand already: the retro logo, the old fashioned service, the brown paper bags, the stamped labels, the blackboard signage and the quirky, colourful products. Our task was to keep the aspects of the visual identity that we (and Bert’s) liked, but to develop a more rounded brand, with a wider range of visual assets. We set about designing new in-store labeling, packaging and bags, We also helped them establish branded social media channels and develop a band new Ecommerce website.
Our first job was to simplify the logo. We thought in most cases the word ‘Homestore’ should be dropped; we created a cleaner circular logo, which worked better online. We also came up with the simple strapline ‘Fabulous Things’.
Next, we updated their brown paper bag designs, adding a pattern which was inspired by Mexican oilcloth and Scandinavian folk textiles.
Bert’s also use degradable white plastic bags in-store; We designed a coloured version of our paper bag design.
Bert’s also sell fabric shopping bags made of jute. Our design was based on a textile design we created using their products as inspiration. To see the original drawings that went into this design, go to our portfolio.
Working with our web partner Moot Point, we began designing and developing a new shopping website for Bert’s. Our temporary holding site design was inspired by our bag designs.
We also created a set of social media templates so that Bert’s could post branded updates to Twitter, Facebook, Instagram and Pinterest.
Finally, the new Bert’s Ecommerce shopping site is now live. It was designed by Toop Studio, and built in WooCommerce to our template designs by our web partner Moot Point. It features a custom responsive theme and integration with the company’s stock control system.
If you’re a small or medium-sized business thinking about undertaking a brand refresh (and you like what we’ve done for Bert’s), then get in touch with us at Toop Studio.
There’s more about our project for Bert’s in our portfolio.